This is the second article in a series about engaging in pro-bono design work. The first covers why and how to get involved (Join the Free Design Movement »). This article covers five important elements of a successful pro-bono project.
1. Good time management
We all know how difficult it can be to balance work, family, exercise, personal time, etc. It may seem daunting to add something else to the list, but even just a few dedicated hours a week can make a successful pro-bono project. You need to decide how much time out of your work day or personal life you can commit. Stick to that number, even if a project takes a year.
2. Not over-committing
The quickest way to kill a pro-bono project and ruin your enthusiasm is to over-commit. Create a project schedule with milestones and stick to it. I’ve found that I can always commit five hours a week. Oftentimes I do more, but I never commit to more. You must be clear with the organization exactly what they can expect when. Also be sure to keep close track of your hours.
3. Choosing the right organization
It is important to work with an organization that you feel passionate about their mission. This passion will make your project exciting and inspiring. Get to know the people of organization. Not only will it make the project more rewarding, but you will make great connections, new friends, and become truly invested in the organization. It is easy as a designer or developer to just work virtually on a pro-bono project. If possible, I strongly recommend meeting face to face.
4. Utilizing creative liberties and doing your best work
It is easy to do a mediocre job on a pro-bono project because you aren’t getting paid and the organization is likely appreciative of whatever you do for them. However, mediocre will not be fulfilling. You have to take the project to its extreme. Pro-bono projects often give you complete creative freedom and you can use this opportunity to create award-winning work.
5. Communication and patience with the organization
Most organizations are different to work with than a typical client and its also a different relationship with no money involved. It is very important to communicate clearly and explain everything. Non-profits are a very passionate and often opinionated group of individuals, yet they may know little to nothing about the design process. Another hindrance can be that everyone in the organization has an equal say in the decision making process. Be patient. Everyone is always happy in the end.
